Design Elements

Viewer′ s take
50 milliseconds
to form a judgement
about a website.

Design forms a viewer′ s first impression which can help attract the reader′ s attention, and draw them into what is being communicated.

street with tall building with differnt colored blue doors

Source: pexels

Click to Read More
Color	Minimalism	Organic Graphic	Authentic Image

Color

Color is a key component of design.
It can go beyond preferences and can be associated with specific emotions or ideas.

Ironically, a growing color trend is black and white media and design.
This is an easy way to provide a uniform and professional look to a web page.

In terms of newer design trends, use of color can be bold and bright, to neutral and organic, to clean black and white.
However, specific intentional and consistent use of color in branding and design helps leave a lasting impression with a viewer.

colorful flowers in field with link to external page

Source: pexels

click the image to learn more about color

Red: Excitement
Orange: Friendly
Yellow: Optimism
Green: Organic
Blue: Trust
Purple: Creative
Pink: Romanic
White: Balance
Black: Definite

Minimalism

In the minimalism design trend, less is more. Clean lines and an ample use of white space helps this design trend stand out.

Often other sites or brands are bold with strong patterns and colors.
Having a clean and even simplistic website can help a page stand out and be just as eye catching.

Light fonts can help give a clean look.
Using a light text formatting and making it large is a clean modern text formatting.

Leaving white spaces does not immediately draw the viewer′ s eye and keeps the area from looking busy or cluttered.

“Although challenging,
the process of eliminating non-essential elements results in a cleaner,
more focused design.”

-Alexandra Mercier,
Marketing Graphic Designer

Organic Graphics

Hand drawn illustrations and animations are unique.
However, depending on the design, the overall image of the brand or individual should be considered.

Using designs that aren’t strictly symmetrical or grid based can help a design stand out.
Asymmetric designs if used as a homepage can still be clean and professional if used intentionally.

Authentic Image

Authenticity can come in many forms. Authentic design elements from social media postings, customer reviews and comments, and authentic images and designs all add to the website′ s initial impact.
Source: pexels
86% Of consumers say authenticity is important when deciding what brands, they like and support.	60% Of consumers say user-generated content is the most authentic form of content.
	Use real images. Avoid stock images. Try to choose settings for media that are relatable and authentic such as a living space or work place, or real people or products specific to the company or individual. Implement user generated content. Leave an area for comment and reviews. Encourage users to post on social media and share their experience.
Source: pexels